Turning Data, Analytics, Research & Testing into Insights

I am passionate about leveraging data to solve business problems and enhance decision-making. My expertise lies in transforming data into actionable insights that drive business growth and optimization.

I possess a deep understanding consumer behavior and the evolving media ecosystem. I utilize mixed method analytics and research to identify opportunities for optimization and improve business outcomes, including:
– Digital Analytics: Extensive experience in analyzing data to uncover trends, patterns, and insights that support business objectives.
– A/B and Multivariate Testing: Proficient in designing and executing experiments to optimize digital experiences and drive conversions.
– Paid Marketing and ROI: Skilled in evaluating the effectiveness of paid marketing campaigns and maximizing return on investment.
– Yield Management and Ad Operations: Expertise in managing ad inventory and optimizing revenue through strategic ad operations.
– User Research, including UXR and customer satisfaction tracking (NPS/CSAT)

I am dedicated to helping businesses harness the power of data to make informed decisions and achieve their goals. Let’s connect and explore how we can drive success together.